PROMOTION CAMPAIGN THEME LETS YOUR CONFIDENCE SHINE, PRETTY GIRL! FOR MSME BEAUTE INSIDE

Abstract

The standard of beauty for everyone is different because it always changes with the times. Because beauty standards cause many cases of body shaming. Body shaming, which often occurs on social media and often affects victims psychologically and physically, also creates an identity crisis for women and makes women lack self-confidence. Therefore, the purpose of the research to design the Beaute Inside campaign design in order to increase the confidence of Indonesian women is also to invite Indonesian women to consult and buy products from Beaute Inside. In designing this campaign visual, the research method used is a qualitative research method by conducting interviews, surveys, and literature studies. Then the data is processed to get creative direction with design research methods starting from mind maps, moodboards, sketches to selected designs and final artwork. In this discussion, the design of the campaign is made using the design concept of beautiful, confident, and women.