STRATEGI PEMASARAN PADA VENUE PERTEMUAN DAN PERNIKAHAN OLEH PERUSAHAAN PROPERTI
Abstract
Full Text:
PDFReferences
Armstrong, Kotler, 2015, Pemasaran an Introducing Prentice Hall twelfth edition, Pearson Education, Inc, Inggris.
Kotler, Philip dan Keller, 2008, Manajemen Pemasaran, Edisi Ketiga belas, Jilid 1, Erlangga, Jakarta.
Kotler, Philip, 2003, Manajemen Pemasaran, Edisi kesebelas, Indeks kelompok Gramedia, Jakarta.
Mair, 2009, Social entrepreneurship dalam Mair, J., Robinson, J. Hockerts, K, (Eds), Social Entrepreneurship, Palgrave Macmillan, London, pp. 5- 14.
Octa, Agus. 2013. “Above the Line, Below the Line dan Through the Line (ATL, BTL, TTL) vs Brand
Convention Industry Council, 2011, The Economic Significance of Meetings to the US Economy.
Kotler, Philip dan Armstrong, 2008, Prinsip prinsip Pemasaran, Jilid 1, Erlangga, Jakarta.
Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid I, Edisi Kedua belas, PT Indeks, Jakarta. Awareness dan Brand Activation”. (https://distribusipemasaran.com/abov e-the- line-below-the-line-through the-line-brand- awareness-brand activation/)
Seebaluck, V, dkk, 2013, Meetings, Incentives, Conferences and Exhibitions as a Tourism Development Strategy in Mauritius, Global Conference on Business and Finance Proceedings, San Jose, Costa Rica.
Refbacks
- There are currently no refbacks.