Pengaruh Persepsi Kegunaan dan Kemudahan terhadap Keputusan Penggunaan Fitur Go-Food Aplikasi Online Go-Jek

Abstract

This research aims to find out and get a study of the effects of Perception of Usefulness and Ease on the Decision to use Go-Food Feature of the Go-Jek Online Application. This study used survey research method as part of quantitative approach. In collecting data, this study applied both primary and secondary. The method of data analysis using multiple liner regression analysis, test the coefficient of determination (R²), T test and F test. The population in this study is not known with certainty the number (infinite population) and samples obtained using the Lameshow formula method of 100 respondents. The result of the usefulness of perception variable (X₁) obtained t count = 5,269 > ttable = 1,660 with a significant value of 0,000 < 0,05. With a significant value below 0,05 with this indicates the effect on use decision (Y). For the variable ease of perception (X₂) obtained t count = 4,833 > t table= 1,660 with a significant value of 0,000 < 0.05. With a significant value below 0.05 with this indicates the effect on use decision (Y). The F test results show that F count = 62,558 > Ftable = 2,36 while the significance is 0,000 < 0,05 which means independet variable (use of perception and ease of perception) simultaneously affect the dependent variable (use of decision) and significantly. The coeficient of determination (R²) shows R square 0,563or 56,3% which means that the variation use of decision variables can be explained by the use of perception and ease of perception.