PERAN COMPANY PROFILE SEBAGAI MEDIA PUBLIC RELATIONS STARTUP PENDIDIKAN DENGAN CALON MITRA BISNIS DAN INVESTOR

Abstract

Be Global Indonesia (Be Global) has a business expansion plan with the help of investors and business partners, but does not yet have a company profile yet. Company profile is designed with conventional design methods, which supported by qualitative data collection techniques in the form of structured interviews, documentation, and literature studies. Data were obtained from internal parties, documentation, and structured interviews, then processed into a SWOT analysis and creative brief to be a design reference. Targeting organizations, startup incubators, venture capital, and companies that oriented in education and self-development with SES A-B and located in Indonesia. Using a modern minimalist design style, conveying a friendly impression, and using a lot of clear space, the company profile is designed using the company's visual identity with dynamic visual elements and accompanied by complementary and advanced supporting media.