Perancangan Desain Poster Acara Stream Universe Mobile Legends Esports Tournament


Nida Mufiida, Andriyanto Andriyanto, Tiyas Maheni

Abstract


Stream Universe is a creative industry company engaged in esports. In December, Stream Universe will organize an esports tournament for the Mobile Legends with the theme "participation in online games on a tournament scale during the end of the pandemic". However, Stream Universe does not yet have promotional media to promote the tournament. Therefore, Stream Universe needs promotional media in the form of A2-sized posters that will be used during the event and also serve to promote the event. The research method used is descriptive qualitative research. The qualitative research method begins with conducting documentation, interviews, questionnaires, and also literature studies. The data collected after conducting research will be processed into creative directions resulting in keywords, namely modern and technology. The keywords are explored again through mindmapping and moodboard to produce key visuals that match the nuances of esports.


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